Anstruther Fish Bar Case Study

Anstruther Fish Bar – Creative Design for an Iconic Institution

Anstruther Fish Bar is far more than your typical fish and chip shop – it’s a globally recognised destination famed for its award-winning food, rich history, and coastal charm. When we were entrusted with the opportunity to design their digital presence, the task was clear: create a vibrant, visually engaging brand experience that reflects the fun and family-friendly ethos of this renowned establishment.

Our mission was to craft a high-level creative look and feel that embodied Anstruther Fish Bar’s unique identity, while ensuring a seamless user experience (UX) and user interface (UI) design. The result? A responsive website that celebrates tradition, enhances modern convenience, and delights every visitor.

Services Used

Website Development

Website Design

Marketing Support

UX/UI Design

Our Approach & Solution

Brand Discovery & Creative Vision
We began by immersing ourselves in the Anstruther Fish Bar brand – visiting the location, exploring its heritage, and speaking with the team. Drawing inspiration from its coastal setting, lively spirit, and culinary excellence, we conceptualised a vibrant visual identity that combined bold typography, cheerful colour palettes, and nautical motifs.
Visual Design Concept
- Playful Yet Premium: A balance of warmth and professionalism was essential. We incorporated ocean-inspired tones, modern fonts, and high-quality imagery showcasing their award-winning dishes and scenic surroundings.
- Heritage in Focus: Subtle design details – such as wave patterns and fishing net textures – were woven throughout the site to reflect the brand’s maritime roots.
Responsive Design Development
- We created a fully responsive layout that adapts seamlessly to any device.
- Key pages – from the “History” section to online ordering and table reservations – were optimised for speed, accessibility, and ease of use.
UX/UI Optimisation
- Intuitive navigation was designed to guide users effortlessly from one section to another, ensuring quick access to the most important features.
- A clean layout with clear calls-to-action encourages engagement, whether users are booking a table, placing an order online, or learning about the brand’s achievements.

Link To Website

Key Features

History Page

An interactive timeline presenting milestones, awards, and the passion behind the Fish Bar’s success.

Mobile Experience

Every feature was optimised for mobile-first browsing, ensuring flawless performance on smartphones and tablets.

The Launch

Results

Since launching the redesigned website, Anstruther Fish Bar has experienced:

A significant rise in online orders, with customers praising the ease of navigation.
Positive feedback from visitors who commend the site for its beautiful design and intuitive layout.
Enhanced brand recognition, with the website serving as a digital reflection of the Fish Bar’s iconic reputation.

“The team truly captured the essence of Anstruther Fish Bar. Our new website is not only stunning but also incredibly functional. It’s a pleasure to see our history and reputation reflected so beautifully online. We have tasked Simplicity with building out our Brattesani’s ice cream website.”
– Walker Murray, Anstruther Fish Bar

Conclusion

The Anstruther Fish Bar project was a truly rewarding challenge, blending creativity with functionality. The result is a digital experience as delightful as the famous fish and chips it represents – a celebration of heritage, flavour, and modern convenience.

Anstruther Fish Bar Case Study

Anstruther Fish Bar – Creative Design for an Iconic Institution

Services Used