NCTech Case Study

Bringing Big Tech to the 21st Century

Simplicity revamped NCTech’s digital presence by designing and developing a modern, eye-catching website that highlights its cutting-edge geospatial data and AI technologies. The new site effectively showcases NCTech’s services and capabilities, enhancing user experience and engagement.

 

 

Services Used

  • Website Design
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  • Website Development
  • |
  • UX/UI Optimisation
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  • SEO Optimisation
  • |
  • Content Management System (CMS) and Event Implementation
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Brief

NCTech, a leader in high-resolution 360° imagery and LiDAR data, wanted to update its online presence to better reflect its innovative technology and broad service offerings. Simplicity was tasked with creating a website that is not only visually appealing but also functional and easy to navigate, seamlessly integrating its extensive range of products and services.

Key Challenges

NCTech’s previous website was outdated and did not adequately represent the breadth and depth of its technological capabilities. The challenge was to design a site that could host vast amounts of data, be easily navigable, and present complex information in an accessible manner. Additionally, the site needed robust SEO to improve online visibility.

Our Approach 

Simplicity undertook a comprehensive approach to redevelop NCTech’s website. We started with a thorough analysis of their needs and industry standards, followed by a strategic redesign focused on user experience and accessibility. By implementing a powerful CMS and optimising the site for SEO, we ensured that NCTech’s web presence would be as advanced as their technology.

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Key Features

High-Resolution Imagery Display

The new site effectively showcases NCTech’s impressive portfolio of high-resolution 360° images, allowing visitors to see the quality and detail of their work firsthand.

User-Friendly Navigation

A streamlined and intuitive navigation system enables users to find information quickly and efficiently, whether they are looking for specific services or general company information.

SEO Optimisation

The site was built with strong SEO practices to enhance search engine rankings, ensuring NCTech’s innovative solutions reach a wider audience.

CMS Implementation

A robust Content Management System and Event system which allows NCTech to easily update its site with new data, images, and content, keeping its online presence current and relevant.

The Launch

Results 

The launch of the new website resulted in NCTech being able to showcase its cutting-edge technologies and capabilities to all of its many internal and external stakeholders.

Next Steps

Moving forward, Simplicity will provide ongoing support and optimisation services to ensure the website continues to perform at its best. This includes regular updates to content and features, continuous SEO enhancements, and periodic performance reviews. We also plan to integrate more interactive elements, such as webinars and virtual tours, to further engage users and showcase NCTech’s technology. 

Conclusion

By partnering with Simplicity, NCTech was able to transform its digital presence to better reflect its leading position in the geospatial data industry. The new website not only enhances user experience but also supports NCTech’s business objectives by improving visibility and engagement. This case study highlights the importance of a strategic approach to web design and development in achieving outstanding results.

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