Website Maintenance Service Level Agreement

Last Updated: April 12, 2024

Simplicity Marketing Scotland Ltd (“we, us, our”) are committed to providing a reliable, predictable website experience for our customers through a website maintenance package, which covers:

Support tickets – ticket submission allows for fast and skilled responses in a guaranteed timeframe, creating a warranty for covered problems you encounter with your website.  You can submit a ticket here:

CMS Updates – We will run regular checks and update the CMS with any minor updates completed.

Bug Fixes – We will fix any reported bugs within the agreed SLA. 

404 Errors – We will review all pages and files that are flagged as having a 404 error.

CMS Plugin Updates – We will ensure plugins are always up to date and fix any bugs as a result of the update.

Hosting and platform updates – 24/7 monitoring, daily backups, and security updates to ensure website stability.

Reporting – a monthly website performance report.

What’s included vs what costs extra – certain services, such as redesign / redevelopment services, post-launch domain or DNS issues, custom or third-party integrations, and new feature development are not included in our monthly web maintenance package and are quoted separately. See below for details.

Please note: The terms of this SLA are in addition to and should be read together with our standard terms and conditions, which can be found here

Support Tickets

Requesting Support

We offer guaranteed response times during business hours: 9am – 5.30pm, Mon-Fri (not including Bank Holidays).

Whenever you have an issue, you can submit a support ticket directly through either of the following methods:

Response & Resolution Times

We aim to offer a response and resolution time depending on the priority weighting our team assigns to your ticket when it’s first received. All incoming tickets will be handled by your Web Department or a member of Simplicity Account Management team. Our team will communicate regularly including timeframes and progress in resolution. We take this seriously: 99% of all tickets are responded to and resolved within the following defined timeframes (“SLA Timeframes”):

Priority Set To Response & Initial Actions Taken Within Resolution Within
1 days
7-10 business days
3 hours
1 business day
30 minutes

Simplicity will provide updates on a high priority tickets at least once an hour. All other updates will be provided in a timely manner.

Examples Of Priorities

Low: Content / Imagery misalignment
Medium: Images / Videos not loading or Page load speed
High: Website not loading

Please note: We cannot guarantee to respond to and resolve support requests within the SLA Timeframes if they are not received via one of the above methods. Resolution times will only be met if the fix is possible within the time window and we will keep you informed throughout the process.

Weekend Support

Simplicity offer weekend support as part of our website maintenance package. This support will cover any issues that fall into the medium-high priority range. Please note that response time may vary during the weekend however we will always aim to stick to the response and resolution times listed below.

Priority Set To Response & Initial Actions Taken Within Resolution Within
Low (Not Covered)
3 hours
1 business day
1 hour

Hosting & Platform Updates


As a Gold Cloudways partner, we will always recommend that you host your website with them on one of our servers as we have a good understanding of their systems, and also have a good relationship with our account manager. As a result we can offer you a better service, 24/7 up time and a daily backup system to make sure you don’t lose any important online sales..

Please note: We take no responsibility for any of our customers’ websites that are not on our maintenance agreement

Continuous Improvement

As we develop new websites, we often refine functionality or develop new ways of solving problems. We make each solution we develop available to our other clients that have a similar need. Centralising development gives us the ability to spend more time and money on a problem than any one client might be able to afford to spend, and we develop better and more refined features that can be provided on one-off CMS installations. We spend more time fixing an annoying bug on your website, as it potentially affects many other customers’ sites.

Security Patches & Minor Content Management System (“CMS”) Updates

Low priority CMS patches will be applied on a monthly basis, all vulnerabilities prioritised as high importance will be applied with a High-level priority. Server updates are carried out at the first convenient weekend upon release.


A live website analytics dashboard is included in the SLA, which will help your team to better understand how your site is performing. This report will be provided online for ongoing access by your team.

Reports can be configured to include any website data currently available through Google Analytics that will be of value to your business. Additional data from other sources may be included (please discuss this with your Account Manager)

What's Included & What Costs Extra?

The table below sets out examples of the services that are included in the SLA and also the services that may be performed at an additional charge. The below are examples only and we will let you know if the service you have requested is not covered by the SLA and what our costs will be for completing your request.

Category Examples Of What's Included Examples Of Things That May Cost Extra
Minor CMS Updates
  • Security updates for the CMS and contributed modules
  • Incremental minor CMS version updates
  • CMS plugin updates
  • Bugs associated with the CMS setup or configuration
  • Major CMS updates
Bug fixes and technical / developer support
  • Bug fixes for known / discovered bugs
  • Rolling back (part of) your site to a prior version if something has gone wrong (even if it was your fault)
  • Pre-launch DNS and domain assistance – for example, setting up additional domains to point to your site, or helping to configure DNS settings to take your site live
  • Review of server log files to identify any internal server issues
  • Review of pages / files reported as 404 errors
  • Page / file redirects not captured as part of the site launch process
  • Restoring a webform submission from two weeks ago that was accidentally deleted
  • Post-launch DNS and domain assistance
  • Server configuration for email sending
  • Google apps setup
Content / platform use support and training
  • Support tickets with specific questions related to the use of the CMS platform
  • Helpful guides for key features of the CMS
  • CMS training for large groups of 5 or more people
  • Training at your location
  • Additional training sessions
  • Full CMS user documentation
Third-party systems
  • Adding a snippet of code to your website header
  • Assistance using the HTML embed feature
  • Assistance with existing CRM or Marketing Automation System integrations
  • Assistance with Google Webmaster tools
  • Assistance with Google DoubleClick for publishers
  • Assistance or setup of other systems not integrated with the CMS platform
Theme, display, or design related issues
  • Template guidance for existing templates
  • Assistance with landing page display using existing templates
  • Fixing display issues with existing templates or content modules
  • Responsiveness issues with existing templates or content modules
  • Issues relating to website accessibility
  • Theme or design revisions to content or landing pages, templates or the homepage
  • New templates or content modules not designed and built during the site build process
Website performance reporting and tracking
  • Monthly website performance report
  • Initial Google Analytics setup
  • Initial Google Tag Manager setup
  • Custom report configuration and/or review
  • Additional data sources
  • Google app training
  • Additional in-depth Analytics training or setup
  • third party applications
Site reviews and content quality control
  • Site / page speed performance monitoring
  • SEO performance review
  • Content audit
  • Landing page optimisation
  • Significant site code changes resulting from site / page speed issues

The Fine Print

Invoicing & Payment

We will invoice you monthly (unless agreed otherwise) in advance for providing the services under the SLA. The invoice will also include any additional costs for extra services we have performed upon your request.

Our invoice is payable within 30 days of the date of the invoice. Without limiting any other right we may have, if you fail to make any payment due to us by the due date for payment (Due Date).

You are not allowed to withhold or deduct any amounts from any payment due to us under the SLA, except as required by law.

Your Responsibilities

You are responsible for the content you publish on your website and agree to monitor the site to ensure its content is appropriate and does not pose a risk to either of us.

In order for us to perform the services under the SLA, you need to provide us with full, safe and uninterrupted access to your website as may reasonably be required. This may also include access to your premises.

When we request it, you need to give us your cooperation and assistance during our performance of the services and promptly provide us with any information we may require.

Our Responsibilities

We will be responsible for maintaining your website infrastructure and will take reasonable measures to ensure that installed software is kept current, that security patches are applied in a timely manner, and that any problems with the website infrastructure are quickly resolved.

We cannot however accept any responsibility in the event of a security breach of your website.


We shall under no circumstances be liable to you, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, for any loss of profit, loss of sales or business, loss of agreements or contracts, loss of anticipated savings, loss of or damages to goodwill, or any indirect or consequential loss arising under or in connection with our obligations under the SLA.

Our total liability to you under the SLA shall in no circumstances exceed 100% of the price to be paid by the Customer under this SLA during the previous 6 months, or if you have enrolled for a shorter period, the total charges paid to us under the SLA.

Nothing in this SLA shall limit any liability which cannot legally be limited, including but not limited to liability for:

  • death or personal injury caused by negligence;
  • fraud or fraudulent misrepresentation.

Termination & Reinstatement Of SLA

Either of us may terminate this SLA at any time. No cancellation fee will apply if you cancel this SLA. In the event of us hosting your website if the SLA is terminated, we will only provide website hosting services while arrangements to transfer your site to a new hosting provider are made. Please note that your site will not receive security updates or be regularly backed up, and may not be recoverable if compromised.

SLA Changes

The terms of our SLA are subject to change and Simplicity will notify you of any changes within a timely manner. The up-to-date SLA is always available at


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