A recession may seem like the worst time to invest in digital marketing, as many businesses see such periods as a driver to cut costs and not spend money on new and risky ventures. Thinking differently is essential if you want to succeed during a recession. Many businesses fail to do this because they must invest more in digital marketing and a solid strategy. Investing in digital marketing can be the best thing you can do for your business. Here’s why…
Keep up with your competition!
If you decide to stop investing in digital marketing, it doesn’t mean your competitors will stop. Even in a recession, keeping an eye on the competition is crucial if you don’t want to be left behind. It would be best if you tracked what your competition is doing, how effective it is, and what tools they use. Be mindful of any marketing trends impacting the digital space that you can utilise. For example, if you’re in the eCommerce space, you’ll want to use Instagram Stories to drive sales and increase brand awareness. You can form your strategy by monitoring innovations in the digital marketing environment and competitors’ performance.
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Build and maintain your brand awareness.
You will need a strong brand presence to generate leads, sell more products/services, and increase overall revenue. It’s essential to build brand awareness so that people will trust you, know who you are, and be willing to purchase from you. You’ll want to target people more likely to buy your product or service. To build your brand awareness, you’ll want to use the proper digital marketing channels and be active on as many social media channels as appropriate, consistently creating and distributing engaging and relevant content.
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Improve your current customer experience.
If you want to ensure that your customers will come back and buy from you again, you’ll want to make their experience as positive as possible from start to finish. You can invest in tools that improve customer experiences, such as live chat and customer service software. Other tools that you can use to enhance your customer experience include email marketing software and lead generation tools. You can use them to help generate more leads and convert them into customers. Investing in these tools will reduce acquisition costs and increase revenue by bringing in more customers. You can also use tools, such as customer loyalty programs, to help improve your customer retention rates.
Tip: Designing eye-catching visuals can drastically improve your customer’s representation of your brand. View our Design Service.
Digital Marketing can be affordable.
You may think you need more funds to invest in digital marketing, but the good news is that digital marketing is one of the most affordable marketing channels. You can start small and scale your digital marketing efforts as you increase sales. You can start by investing in things like an email marketing tool. Email marketing is one of the most cost-effective ways to drive sales. You can create email campaigns that will help you generate leads and drive sales to your website or store. You can also use Google Ads to drive traffic to your website by paying for ads appearing in search results and on social media sites. By starting small and scaling up as your business grows, you can save money on things that don’t work.
Is a marketing agency worth the cost? Use our Cost Calculator to see how Simplicity Marketing Compares to hiring a dedicated marketing employee.
People will continue using Google, so PPC/SEO is critical!
A recession is a great time to invest in search engine optimisation (SEO) and pay-per-click (PPC) advertising. Efforts in both areas are long-lasting and incredibly effective when done right. You’ll want to start with solid keyword research. You can use software like Ahrefs or SEMrush to identify which keywords bring traffic to your competitors. You can also use keyword tools like Google Keyword Planner to determine which keywords are trending and how many monthly searches they get. You’ll want to create high-quality content that solves your target audience’s problems. You can do this in various ways, such as blog posts, infographics, or eBooks. You want to ensure that your content is thorough and provides value to your reader. Once your blog or website has been created, you can use Google Ads or Bing Ads to drive traffic. By doing this, you’ll be able to rank your website or blog on the first page of Google for your targeted keywords, resulting in a lot of targeted traffic and sales for your business.
View our PPC advertising management service today to drive sales to your website. We provide full support across the full range of Google Ads, Meta Ads and TikTok Ads, including display advertising and remarketing/re-targeting.
Content Marketing builds trust.
Another reason you should invest in digital marketing during a recession is that it builds customer trust. They will likely forget you if you are silent during a downturn and not marketing to your potential and current customers. Avoid this by creating quality content your customers want to share with their followers. There are many different types of content that you can make. You can start a blog, create infographics, record videos, write email newsletters, and more. You can also repurpose your old blog posts and transform them into visual content. You’ll want to ensure your content is unique, not just regurgitating information but making it exciting and creative. You’ll want to ensure that it is helpful and solves your target audience’s problems. You can use marketing automation to schedule when your blog posts or newsletters go live. You can also use social media, advertisements, and influencer marketing, to help get your content in front of a wider audience.
Can you tell that we write blogs? We do check out how we can write creative marketing content for you.
Data is king.
Another reason you should invest in digital marketing during a recession is that it helps you collect data. This will help you understand what’s working and what’s not in your marketing campaigns, tracking your effectiveness. You’ll know what traffic channels bring you the most leads, what your customers are searching for, what content is most popular, etc. You’ll be able to see what your most expensive but also your most profitable traffic channels are. Investing in digital marketing will provide invaluable data that will pave the way for new avenues. The analytics and reporting element of digital marketing allows you to figure out what works, what doesn’t, and what you could try next.
Simplicity Marketing is above the competition…. Because we provide all our customers with monthly digital marketing reports which detail vital performance metrics and highlight areas for improvement. This means our clients know what targets we need to achieve next month. Get in touch to view one of our example reports.
Bottom line: Investing in digital marketing during a recession is smart.
The best thing you can do during a recession is to invest in marketing to reach more customers and increase your revenue. Digital marketing is affordable, easy to scale, and will help you collect vital data.
Simplicity Marketing can help your business reach new heights with our complete marketing package. We specialise in marketing campaigns, video, graphic design, and web design services. Get in touch today.